Herbsom
Natural skincare that actually meets your skin's individual needs
About the project
Herbsom was founded by Alica and Kathrin — natural cosmetics enthusiasts who met during their master's studies in Münster and became friends over a shared obsession with skin. Frustrated by products that either required stacking ten different bottles or compromised on active ingredient concentrations, they spent over a year working with dermatologists, pharmacists, and chemists to develop a new approach. Herbsom launched in 2019 as an answer to both problems at once.
The challenge
A brand with serious scientific credibility and a genuine founder story — but a store that wasn't communicating any of it. Slow page loads, no structured product discovery for skin type or concern, and a checkout that lacked the trust signals a premium natural cosmetics brand requires. Mobile conversions were well below category average.
What we built
Full custom Shopify Plus theme built around ingredient transparency and founder credibility. Alica and Kathrin's story is woven into the product pages alongside active ingredient callouts and dermatologist endorsements. Added subscription options via Recharge for repeat purchasers. Completely rebuilt mobile checkout. Speed-optimised for Core Web Vitals.
The store
