Conversion Rate Audit – Unlock More Sales From Your Existing Traffic
Most brands spend money on ads, SEO, and influencers—but never optimize what truly matters: the buying experience.
A well-executed Conversion Rate Audit identifies hidden barriers, friction points, trust gaps, UX issues, and performance blockers that stop customers from converting.
At Amoni, we bring together data, behavior analysis, UX expertise, and platform knowledge to help you turn more visitors into paying customers—without increasing traffic or ad spend.
Why a Conversion Audit Is Essential
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Improve Sales Without Spending More on Ads
Fixing conversion bottlenecks brings immediate revenue growth.
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Understand Why Customers Drop Off
Our audit reveals exactly where users get confused, hesitant, or frustrated.
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Get a Clear Conversion Roadmap
A step-by-step, prioritized plan—no more guesswork, no more assumptions.
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Boost Trust & Reduce Friction
Small changes (copy, layout, flow) often create massive improvements.
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Make Data-Driven Decisions
We focus on real numbers, real behavior—not opinions.
What's Included in Amoni’s Conversion Rate Audit
Our audits are deep, structured, and built to deliver actionable improvements—not generic automated reports.
1
Store-Wide UX & UI Evaluation
We analyze your entire user journey from the moment a visitor lands to the checkout confirmation.
We review:
- Navigation experience
- Mobile usability
- Layout & visual hierarchy
- Clarity of messaging
- Placement of CTAs
- Trust signals
- Checkout ease
- Accessibility
We highlight where customers feel lost, distracted, or unsure.
2
Behavioral Analysis
Understanding behavior helps us uncover why people leave without buying.
Tools we can use (depending on your store):
- Heatmaps
- Scroll depth
- Click maps
- Funnel tracking
- Session recordings
These insights help us find friction in real user interactions.
3
Conversion Funnel Breakdown
We break your funnel into 4 stages:
- Product Discovery
- Product Consideration
- Add-to-Cart
- Checkout Completion
Then we reveal:
- Where the biggest drop-offs occur
- Why those drop-offs happen
- What must be fixed immediately
4
Product Page Audit
Your PDP is where customers make the final “buy or leave” decision.
We analyze:
- Content structure
- Image & media strategy
- Variant selection UX
- Reviews impact
- Trust and reassurance elements
- Page load speed
- Mobile scannability
We help you reorganize your PDP for maximum clarity and persuasion.
5
Cart & Checkout Audit
The most sensitive part of the funnel.
We audit:
- Cart summary clarity
- Unexpected costs
- Form length
- Payment options
- Trust badges
- Error validation
- Checkout speed
- Micro-interactions
Our goal: reduce abandonment and get more successful checkouts.
6
Performance & Speed Considerations
Slow sites convert poorly.
We include a speed-focused review of:
- LCP
- Render-blocking scripts
- Image issues
- Third-party apps affecting checkout
- Layout shifts
We document how speed impacts conversion across your journey.
7
Copy & Messaging Evaluation
Clear, persuasive communication improves conversion dramatically.
We review:
- Value propositions
- Product descriptions
- Section titles
- CTA text
- Offer clarity
- Readability across devices
We help you align messaging with user expectations.
8
Competitor & Industry Benchmarking
We compare your store to leading brands in your niche to identify:
- Gaps in user experience
- Missed opportunities
- Best-practice improvements
- What top-converting stores are doing differently
9
Full Strategic CRO Report
You receive a detailed, easy-to-follow report that includes:
- Problems identified
- Screenshots of issues
- Severity levels (Critical / Medium / Low)
- Recommendations
- Implementation roadmap
- Expected impact on conversion
This is your blueprint for long-term CRO success.
The Audit Process
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Discovery Call
We understand your brand, customers, and goals.
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Data Collection & Analysis
Our team reviews your analytics, heatmaps, session data, and store structure.
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Full UX + CRO Review
We manually audit every page and interaction.
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Reporting & Presentation
We deliver the full CRO report and walk you through every recommendation.
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Implementation Options
You can execute the changes with your team or hire us to implement everything under a development or retainer plan.
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Who Is This Audit For?
- Brands with good traffic but low conversion
- Stores planning to scale ads
- Shopify businesses preparing for seasonal sales
- Stores with high add-to-cart but low purchase rate
- Brands that want a data-backed, expert review
- Founders who want clarity on what’s holding back revenue -
Why Brands Trust Amoni for CRO
- CRO backed by data, not guesswork
- UX designers + developers + strategists in one team
- Platform expertise (Shopify, Magento, BigCommerce)
- Clean communication & clear action steps
- Experience improving conversion for international brands
Ready to Improve Your Conversion Rate?
Let’s identify what’s stopping your customers from converting—and fix it with a clear, strategic approach.
Request your CRO audit today.