Stop Guessing. Start Converting.

Conversion Rate Audit – Unlock More Sales From Your Existing Traffic

Most brands spend money on ads, SEO, and influencers—but never optimize what truly matters: the buying experience.

A well-executed Conversion Rate Audit identifies hidden barriers, friction points, trust gaps, UX issues, and performance blockers that stop customers from converting.

At Amoni, we bring together data, behavior analysis, UX expertise, and platform knowledge to help you turn more visitors into paying customers—without increasing traffic or ad spend.

  • Improve Sales Without Spending More on Ads

    Fixing conversion bottlenecks brings immediate revenue growth.

  • Understand Why Customers Drop Off

    Our audit reveals exactly where users get confused, hesitant, or frustrated.

  • Get a Clear Conversion Roadmap

    A step-by-step, prioritized plan—no more guesswork, no more assumptions.

  • Boost Trust & Reduce Friction

    Small changes (copy, layout, flow) often create massive improvements.

  • Make Data-Driven Decisions

    We focus on real numbers, real behavior—not opinions.

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1. Store-Wide UX & UI Evaluation

We analyze your entire user journey from the moment a visitor lands to the checkout confirmation.

We review:

Navigation experience

Mobile usability

Layout & visual hierarchy

Clarity of messaging

Placement of CTAs

Trust signals

Checkout ease

Accessibility

We highlight where customers feel lost, distracted, or unsure.

1

Store-Wide UX & UI Evaluation

We analyze your entire user journey from the moment a visitor lands to the checkout confirmation.

We review:

  • Navigation experience
  • Mobile usability
  • Layout & visual hierarchy
  • Clarity of messaging
  • Placement of CTAs
  • Trust signals
  • Checkout ease
  • Accessibility

We highlight where customers feel lost, distracted, or unsure.

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2. Behavioral Analysis

Understanding behavior helps us uncover why people leave without buying.

Tools we can use (depending on your store):

Heatmaps

Scroll depth

Click maps

Funnel tracking

Session recordings

These insights help us find friction in real user interactions.

2

Behavioral Analysis

Understanding behavior helps us uncover why people leave without buying.

Tools we can use (depending on your store):

  • Heatmaps
  • Scroll depth
  • Click maps
  • Funnel tracking
  • Session recordings

These insights help us find friction in real user interactions.

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3. Conversion Funnel Breakdown

We break your funnel into 4 stages:

Product Discovery

Product Consideration

Add-to-Cart

Checkout Completion

Then we reveal:

Where the biggest drop-offs occur

Why those drop-offs happen

What must be fixed immediately

3

Conversion Funnel Breakdown

We break your funnel into 4 stages:

  1. Product Discovery
  2. Product Consideration
  3. Add-to-Cart
  4. Checkout Completion

Then we reveal:

  • Where the biggest drop-offs occur
  • Why those drop-offs happen
  • What must be fixed immediately
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4

Product Page Audit

Your PDP is where customers make the final “buy or leave” decision.

We analyze:

  • Content structure
  • Image & media strategy
  • Variant selection UX
  • Reviews impact
  • Trust and reassurance elements
  • Page load speed
  • Mobile scannability

We help you reorganize your PDP for maximum clarity and persuasion.

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5. Cart & Checkout Audit

The most sensitive part of the funnel.

We audit:

Cart summary clarity

Unexpected costs

Form length

Payment options

Trust badges

Error validation

Checkout speed

Micro-interactions

Our goal: reduce abandonment and get more successful checkouts.

5

Cart & Checkout Audit

The most sensitive part of the funnel.

We audit:

  • Cart summary clarity
  • Unexpected costs
  • Form length
  • Payment options
  • Trust badges
  • Error validation
  • Checkout speed
  • Micro-interactions

Our goal: reduce abandonment and get more successful checkouts.

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6. Performance & Speed Considerations

Slow sites convert poorly.
We include a speed-focused review of:

LCP

Render-blocking scripts

Image issues

Third-party apps affecting checkout

Layout shifts

We document how speed impacts conversion across your journey.

6

Performance & Speed Considerations

Slow sites convert poorly.
We include a speed-focused review of:

  • LCP
  • Render-blocking scripts
  • Image issues
  • Third-party apps affecting checkout
  • Layout shifts

We document how speed impacts conversion across your journey.

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Copy & Messaging Evaluation

Clear, persuasive communication improves conversion dramatically.

We review:

Value propositions

Product descriptions

Section titles

CTA text

Offer clarity

Readability across devices

We help you align messaging with user expectations.

7

Copy & Messaging Evaluation

Clear, persuasive communication improves conversion dramatically.

We review:

  • Value propositions
  • Product descriptions
  • Section titles
  • CTA text
  • Offer clarity
  • Readability across devices

We help you align messaging with user expectations.

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Competitor & Industry Benchmarking

We compare your store to leading brands in your niche to identify:

Gaps in user experience

Missed opportunities

Best-practice improvements

What top-converting stores are doing differently

8

Competitor & Industry Benchmarking

We compare your store to leading brands in your niche to identify:

  • Gaps in user experience
  • Missed opportunities
  • Best-practice improvements
  • What top-converting stores are doing differently
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for title and description - Full Strategic CRO Report

You receive a detailed, easy-to-follow report that includes:

Problems identified

Screenshots of issues

Severity levels (Critical / Medium / Low)

Recommendations

Implementation roadmap

Expected impact on conversion

This is your blueprint for long-term CRO success.

9

Full Strategic CRO Report

You receive a detailed, easy-to-follow report that includes:

  • Problems identified
  • Screenshots of issues
  • Severity levels (Critical / Medium / Low)
  • Recommendations
  • Implementation roadmap
  • Expected impact on conversion

This is your blueprint for long-term CRO success.

  • Discovery Call

    We understand your brand, customers, and goals.

  • Data Collection & Analysis

    Our team reviews your analytics, heatmaps, session data, and store structure.

  • Full UX + CRO Review

    We manually audit every page and interaction.

  • Reporting & Presentation

    We deliver the full CRO report and walk you through every recommendation.

  • Implementation Options

    You can execute the changes with your team or hire us to implement everything under a development or retainer plan.

  • Who Is This Audit For?

    - Brands with good traffic but low conversion
    - Stores planning to scale ads
    - Shopify businesses preparing for seasonal sales
    - Stores with high add-to-cart but low purchase rate
    - Brands that want a data-backed, expert review
    - Founders who want clarity on what’s holding back revenue

  • Why Brands Trust Amoni for CRO

    - CRO backed by data, not guesswork
    - UX designers + developers + strategists in one team
    - Platform expertise (Shopify, Magento, BigCommerce)
    - Clean communication & clear action steps
    - Experience improving conversion for international brands

Ready to Improve Your Conversion Rate?

Let’s identify what’s stopping your customers from converting—and fix it with a clear, strategic approach.

Request your CRO audit today.