Custom Theme Design & Development
A bespoke Shopify theme built from scratch — designed and developed for your brand, optimized for conversion, and unlike anything on ThemeForest.
3–6 weeks · scoped on a free strategy call
1,000+
Stores built
$3.2M+
Revenue generated
85%+
Client retention
4.9
Avg. rating
Trusted by brands worldwide
— IN SHORT
Custom Shopify theme development means designing and building your storefront from scratch in Figma and Liquid, instead of adapting a theme-store template. You get a theme shaped entirely by your brand and conversion goals, built on Online Store 2.0 architecture, that ships only the code it needs — typically in 3–6 weeks.
— OVERVIEW
Overview
Off-the-shelf themes are built for everyone, which means they're optimized for no one. A custom theme lets your brand identity drive the design decisions — typography, layout, color, motion — instead of working around someone else's. We design and build it entirely from wireframes to production-ready Liquid, with Core Web Vitals and conversion at the center of every decision.
AT A GLANCE
Who is this for?
- Brands whose identity doesn't fit the assumptions baked into off-the-shelf themes
- Stores that have outgrown a heavily-modified premium theme held together by patches
- Products with custom logic — configurators, bundles, unusual variant structures — that templates can't express
- Teams that care about Core Web Vitals and want a theme without third-party bloat
What's included
— HOW IT WORKS
Our custom theme design & development process.
- Step 1
Brand discovery
A working session on your brand, customers, and competitors. We define the visual direction and the conversion priorities before any design work.
- Step 2
Wireframes
Low-fidelity structure for every template — home, collection, product, cart. Approved before visual design begins so revisions stay cheap.
- Step 3
High-fidelity design
Mobile-first Figma designs of every template and state. You see exactly what will be built before we write a line of Liquid.
- Step 4
Theme development
Clean Online Store 2.0 Liquid with sections and blocks your team can rearrange, dynamic metafields, and WCAG AA accessibility.
- Step 5
QA & launch
Cross-browser and device QA, Core Web Vitals verification against a target of LCP < 2.5s, and a staged launch.
How pricing works
Fixed project quote scoped after the discovery call, based on the number of templates and custom features. Milestone-based payments — design approval, development, launch — so you're never paying ahead of visible progress.
Common mistakes to avoid
- Buying a premium theme and burying it under so many customizations that no one can maintain it
- Designing desktop-first when 70%+ of Shopify traffic is mobile
- Treating design as decoration instead of conversion — beautiful stores that don't sell
- Building with page-builder apps that lock you in and drag down Core Web Vitals
— FAQ
Questions about
this service
Still have something else in mind? We'll give you a straight answer.
Or email us at project@amoni.io
— 05 / CLIENT LOVE
What clients say
Kathrin Fesenmeyer
HERBSOM
Rayan A.
AJIRAH
Marco Beck
KINETIK
Bhaskar Dahal
NEPAL HILLS TEA

Dom
United States

Candace Martino
United States

Lilly E.
Australia

Clasanoire GmbH
Switzerland
Jonas
Germany

tarikerol
Switzerland

mattokeidas
Finland

mbalsimo
United States

joeyfarese
United States
ufcbio
United States

herbeslopez
United States
rich_q123
United Kingdom
— 07 / LET'S BUILD
Ready to build a store that actually converts?
Free 30-minute call. We'll review your store, identify the gaps, and tell you honestly if we're the right fit — no pitch deck, no pressure.
PHONE
+91 73397 26403
LOCATION
Jaipur, India
RESPONSE
Within 24 hours
STATUS
✦ 2 spots open — August 2026
