Services · Build
Custom Shopify themes
your brand can't outgrow.
No purchased template underneath, no app spaghetti. A theme designed around your products, built section by section for speed and conversion — and handed over so your team can edit everything.
Fixed price & timeline · Most themes ship in 3–6 weeks
120+
custom themes shipped
+38%
avg. mobile CVR lift post-launch
90+
Lighthouse performance on launch
3–6 wks
from kickoff to launch
Why not a template
Templates make every brand look like every other brand
Designed around your products
A serum, a sofa, and a supplement don't sell the same way. Sections, PDP layout, and imagery are designed for what you actually sell — not for a demo store.
No dead code, no bloat
Templates ship every feature for every buyer. We build only what your store uses, so pages load faster and nothing breaks that you didn't know existed.
Your team can edit everything
Every section is a native Shopify section with settings — copy, imagery, colors, layout. No developer needed for day-to-day changes.
What a custom theme includes
One fixed scope, agreed before we start. Everything below is standard — not an add-on.
Get a fixed quoteHow it works
Design to launch in five steps
Discovery
Products, audience, competitors, and what your current store leaks. We agree scope, price, and timeline.
Week 1
Design
Homepage and PDP designed first in Figma. You approve every screen before a line of code.
Weeks 1–2
Build
Sections built in Liquid with settings for everything. Weekly preview links, not a big reveal.
Weeks 2–4
QA & content
Device testing, speed pass, real content in. We migrate your products and pages, not lorem ipsum.
Week 5
Launch
Zero-downtime go-live, tracking verified, team walkthrough recorded. Then 30 days of fixes on us.
Week 6
Pretty is table stakes. We design for the add-to-cart.
Every theme decision — PDP layout, sticky cart, image order, review placement — comes from patterns we've A/B tested across 1,000+ Shopify stores. You get the winners baked in from day one.
Herbsom · custom theme relaunch
VERIFIED ✓Mobile conversion rate
Old template
1.6%
Custom theme
2.2%
+38% post-launch
You own it. All of it.
No licensing, no lock-in, no "contact your agency to change a banner." At handover you get the full theme code, documentation, and a recorded walkthrough for your team.
Custom theme FAQ
How much does a custom theme cost?
+
Fixed price, agreed after discovery — it depends on page count and complexity. You get one number up front; it does not move mid-project.
Can't we just customize a paid template?
+
Sometimes, and we’ll tell you honestly if that’s the right call for your budget. But heavy template customization usually costs 70% of a custom build and keeps 100% of the bloat.
Will my team be able to edit the theme?
+
Yes — every section uses native Shopify settings. Copy, images, colors, ordering, and layout are all editable from the theme customizer, no developer needed.
What about the apps we already use?
+
We integrate them into the theme properly — reviews, subscriptions, bundles, loyalty — so they match your design and don’t drag down speed.
What happens after launch?
+
30 days of free fixes are included. Most clients then move to a retainer for ongoing development and CRO — but it’s optional, never required.
Your brand deserves better
than theme #4,382.
Book a free 30-minute call. We'll review your current store, sketch the direction, and give you a fixed price and timeline.
No pitch deck, no pressure · Fixed timeline & price · Reply within 24 hours
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