02 / CUSTOM THEME DESIGN & DEVELOPMENT
Custom Theme Design & Development
Off-the-shelf themes are built for everyone, which means they're optimized for no one. A custom theme lets your brand identity drive the design decisions — typography, layout, color, motion — instead of working around someone else's. We design and build it entirely from wireframes to production-ready Liquid, with Core Web Vitals and conversion at the center of every decision.
What's included
Questions about this service
Do you use a page builder or write real Liquid?
Real Liquid. No Gempages, no PageFly. Clean, maintainable code you can edit yourself or hand to any Shopify developer.
What's the design process like?
We start with a discovery call, then share wireframes. Once structure is approved, we move to high-fidelity Figma designs. You see everything before we write a line of code.
Can I use this theme on multiple stores?
The custom theme is licensed to you for unlimited use on your own stores. It's yours.