Kevin Trudeau
#1 New York Times bestselling author — a store built for a global audience
About the project
Kevin Trudeau is a #1 New York Times bestselling author, entrepreneur, and one of the most recognised voices in natural health and personal empowerment. Born in Lynn, Massachusetts, he built billion-dollar businesses and authored multiple blockbusters including Natural Cures They Don't Want You to Know About — which spent 26 consecutive weeks at #1 on the New York Times bestseller list and has sold over 50 million copies worldwide. His mission: to share knowledge the establishment doesn't want widely known, and to empower millions to reclaim control over their health, finances, and lives.
The challenge
A catalogue of bestselling books, digital content, and membership programmes scattered across disconnected platforms with no unified storefront. No cross-sell logic between titles, poor email capture from a massive inbound audience, and a checkout experience that didn't reflect the credibility of a globally recognised author.
What we built
Built a unified Shopify store covering physical books, digital downloads, and recurring memberships via Recharge. Dedicated landing pages for each major title, designed around the book's core thesis and media credibility. Klaviyo sequences segmented by reader interest that guide buyers from one title to the next. Full email capture and nurture flow for new visitors.
The store
