About the project
Esterah is jewellery that fits naturally into how you live. Not pieces you save for special occasions, not styles that complicate — jewellery you reach for instinctively. The final touch before you step out. Their brand is about everyday pieces that feel like you, just a little more put together.
The challenge
A free Shopify theme that had nothing to do with the brand's understated, intimate identity. Product photography was strong but the store wasn't letting it breathe. No zooming, no variant-specific imagery, and a mobile experience that felt rushed. The store was generic where the brand was personal.
What we built
Custom theme designed around the quiet confidence of the Esterah brand — clean layouts, editorial product photography with full-screen zoom, and variant-specific image switching. Added a lookbook section for morning-to-evening styling inspiration. Rebuilt the mobile PDP for one-handed browsing. Integrated Judge.me with photo reviews.
The store
