Dlibaas
From template to brand — Indian fashion redesigned for conversion
+43%
Add-to-cart rate
+51%
Mobile CVR
−38%
Bounce rate
5.0★
Rating
01
About the project
Dlibaas is a premium Indian & Pakistani fashion brand celebrating the beauty and heritage of South Asia for the modern woman. Stocking lehengas, shararas, palazzo suits, and indo-western styles, they ship direct from their Pennsylvania warehouse across the USA in 2–4 days. Known for live shopping sessions every evening on TikTok and YouTube, 8,178+ dresses shipped, and a 5.0 Trustpilot rating — they came to Amoni with a store that looked nothing like the brand they had built.
02
The challenge
A generic Shopify template that undercut the brand's premium positioning at every turn. Product pages lacked the detail and visual confidence needed to justify $150–$400 price points. No visual identity, no storytelling, and none of the brand's unique selling points — daily live sessions, height customisation, USA warehouse — were being communicated. Mobile conversion was poor despite a predominantly mobile audience discovering products through TikTok.
03
What we built
Full custom Shopify theme redesign built around the 'Wear Your Story' brand identity. Warm editorial aesthetic with the brand's amber/ivory palette. Custom 'Shop by Video' section integrating TikTok and YouTube content directly on the homepage. Height customisation option added to product pages as a paid add-on. Trust bar with key USPs — free shipping, 2–4 day delivery, USA warehouse, 5.0 Trustpilot — on every page. Speed-optimised for Core Web Vitals. Mobile-first product and collection pages rebuilt for impulse-purchase behaviour.
04
The store
Hover any screen to scroll the full page
