ConcourS Auto Products
From Magento to Shopify — 47 years of automotive expertise, modernised
About the project
ConcourS Auto Products has been at the forefront of automotive accessories since 1977, when they pioneered the manufacturing of tailored carpet sets for the UK car market. By 1992 they had expanded into car covers — becoming one of the UK's most trusted suppliers for the automotive aftermarket. They supply across the UK, Europe, and the USA, maintaining a reputation for precision-fit products built to last. In July 2012 they moved to purpose-built premises in Woodford, Essex, and have continued growing ever since. With over 8,000 car covers in stock, Auto Express award recognition for two years running, and 25 years of manufacturing experience, they came to us to bring their heritage brand into the modern era.
The challenge
A long-established Magento store that had become slow, difficult to maintain, and impossible to update without developer involvement. The product catalogue — spanning thousands of vehicle-specific fitments — was complex to manage and even harder for customers to navigate. The brand had decades of authority and genuine customer loyalty, but the digital experience wasn't reflecting either.
What we built
Full Magento to Shopify migration preserving all product data, customer history, and SEO equity. Rebuilt the fitment search experience so customers could find the right cover or carpet set by make, model, and year within seconds. Consolidated the UK, European, and US product ranges into a single store with Shopify Markets. Speed-optimised for Core Web Vitals and mobile-first browsing. Custom trade and wholesale flow for their B2B accounts.
The store
